Hi, I’m Alex. I’m an author’s consultant and I lead a team of experts in all stages of self-publishing. Author Support Services are known in the industry for our focus on nurturing authors to create high-quality non-fiction books.
I know what it’s like… I’ve worked with many people who have made a great start with their book and then hit a speed bump of either confidence or content.
These bumps come in all shapes and sizes, just like my authors and their books. My job is to help you find your way and create the very best book you can with the minimum of fuss and stress.
I’ve spent 18 years coaching business owners to create books that propel them forward and take their businesses to the next level. In this course, you’ll have access to every piece of that knowledge to create your book without the coaching fees.
This course contains the entire process, from planning to publishing and promotion.
Yes! This course walks you through every step. You’ll learn how to write, edit, design, print and promote your book.
You may have already tried some smaller courses to learn parts of the writing craft or gain a bird’s eye view of the publishing process. Those courses are great and everything you learn is worthwhile, but a $197 course simply can’t take you through the whole process, step by step. Think of them as snack-sized courses, whereas this is the full all-inclusive banquet!
In this course, I take you from the ‘Why are you writing?’ and the ‘What will you include?’ all the way through to writing, editing and designing your book, up to printing, distribution and launching your book into the world. It is everything, all of it, nothing left out.
Yes, over 18 years of experience and insider knowledge all there for you to work through at your own pace and actually write and publish your book.
This course has everything you would expect from a high-end course, all laid out in a simple-to-follow format. If you’re serious about not just starting your book but actually completing it, this course is for you.
I want you to hold a beautiful, quality book in your hands, and I know that, with the steps in this course, you can do it. This course won’t actually write the book, but I know that with my help, you truly can write and publish the book you’ve been dreaming of.
Once you sign up, you will be emailed your login details, and receive immediate access to the course.
This is a self-paced course, which means you can complete it as quickly or thoroughly as you like, and reread it and refer to it as often as you need to.
You can return at any time to redo any sections or whenever you need a refresher. You have access to the online course materials for 12 months from date of purchase.
This course uses the same format I use to coach aspiring authors in my office. I’ve been mentoring authors since 2006 and have seen a lot of changes in self-publishing.
It’s an exciting time to be writing your book, and you’ll get the benefit of a lot of years of experience and the trust of many authors before you.
I’ve helped hundreds of authors bring their books to life, and now I’ve finally written all my years of experience into this course so you can benefit from it in your own time for a fraction of the cost.
You’ll finish this course feeling confident that you have all the tools required to self-publish a successful book.
The nine modules walk you through each step of the process. A series of lessons, exercises, ideas and reflections about your journey into the world of publishing will help you to launch your book into the world.
Included with the course is a workbook that becomes your whole book plan, with everything you need to go from a concept to a self-published book.
And the beauty of the workbook? You can use it again and again to create as many books as you like. Just download the blank workbook and keep using it for each book.
You’ll have access to the live course for 12 months, which is the perfect amount of time to write and publish your book.
You may have completed this module as part of my free course offering and you’ll already understand the importance of spending time focusing on your Message, Market Research, Monetising and Marketing when it comes to writing a successful book. If not…
By the end of this module you will:
• understand the importance of crafting a compelling message so you can shape your ideas into a book that captivates and leaves a lasting impact
• know how to undertake market research to accurately identify your target audience so your message reaches the right people
• identify the many ways to monetise your book and turn it into a financially rewarding part of your business
• know that marketing your author brand starts today, and why this is so important to the overall success of your book.
As a small business owner, I’m sure I don’t need to stress the importance of planning.
By the end of this module you will:
• know your personal and business goals for writing your book and understand your ‘why’
• have created your ideal reader avatar so you can refer to it throughout the writing process
• understand what your ideal reader wants and be able to target your writing to their needs
• know how to get the writing done in the time you have available
• have a self-publishing timeline that takes into account all of your current responsibilities.
While this course can’t actually write your book for you, this module will provide you with an essential foundation to get started.
By the end of this module you will:
• understand what keywords are and how to use them
• know how to write a great title and subtitle combination
• have brainstormed the best format and structure to organise your information into a book
• be ready to use your chapter template to build each chapter of your book
• understand how to use your voice and tone to connect more deeply with your readers
• have learned how to ‘show, don’t tell’ so you know how to best ‘show’ your story and engage your readers
• know the purpose of your Preface and Introduction and when to write them
• be able to write a Conclusion that helps your reader identify the transformation that has occurred as they progressed through your book.
This module will help you decipher the ‘other’ pages of your book and let you know when they need to be written.
By the end of this module you will:
• understand the importance of Reviews and Testimonials, and know who to ask for them and how to get them
• be able to identify the Half-Title, Title and Imprint pages, and know what information is required for each
• know who and what to include in your Dedication and Acknowledgements
• decide whether to include a Foreword in your book
• understand the real value of your Contents page and see why it is more than just a list of chapters
• know where and when you need to write an About the Author page and how to do so
• realise the importance of Sales pages and be able to write them in a way that best suits you.
This module will guide you on when and where you need permission to use other people’s words, and how to go about it.
By the end of this module you will:
• know when you need to obtain permission and how to do so
• be confident in checking the accuracy of other people’s quotes and being able to format them correctly
• understand how to write about other people without the risk of defamation or ill feeling
• be able to reference the original sources of information in your book.
Once you’ve finished writing your book, the editing process begins, and this module will help you work through that process. This is also where we recap what you have learned during the course and get ready to release your book into the world. This can often be a hard step, especially for perfectionists.
By the end of this module you will:
• know what you can do to self-edit your work to a high standard
• be able to decide whether to engage beta readers and know who to ask
• recognise the different steps of professional editing and know what needs to be done before and during each step
• understand what style choices are, what a style sheet is and how this information assists your editor
• be ready to cross the finish line and confidently send your book into the world.
This module walks you through the production steps to professionally publish your book.
By the end of this module you will:
• be able to provide your designer with a Design Brief to create a beautiful book that delivers your message in the best way for your reader
• understand the importance of creating a cover that appeals to your ideal reader
• have a clear understanding of print and distribution choices so you can choose the option that is right for you
• understand what Metadata you need to gather to make it easy for potential readers to find your book
• feel confident ordering the first copies of your book so you have it to show and sell at your book launch celebrations.
Now that your book is published, this module will help you proudly share it with the world through marketing and sales strategies that suit you, your book and your business.
By the end of this module you will:
• know how to set a marketing strategy and use it to promote your book
• know the different ways to implement direct selling so you can generate income from your pride and joy
• understand the many ways you can generate multiple income streams from your book to leverage your book as part of your business plan.
This is an exciting module as all your hard work comes together in the celebration of your book launch and the completion of your course.
By the end of this module you will:
• feel confident to organise a successful book launch, sell tickets and generate media interest
• celebrate the completion of your book and the course!
Anyone who wants to write and self-publish a non-fiction book or memoir.
This course is ideal for you. It will take you through every step of the process so you can proudly hold your finished book in your hands. You will plan your book from start to finish and create the best possible book for you, your readers and your future success.
If you have written your book and it’s not yet published, this course is ideal for you. You will walk through all the steps to review what you have created and prepare for publishing in a way that ensures you present a high-quality finished book to the world. You’ll also discover how to promote your book and maximise its money-making potential!
No, anyone who aspires to write a successful non-fiction book can complete this course.
You will get access to every single module as soon as you sign up for the course so you can get started right away and work at your own pace.
No. The workbook you complete as you work through each module is for your eyes only.
Your course includes access to a private Facebook group filled with other authors who are on a similar journey. Here you can share your successes and challenges, ask questions and gather support. I am regularly in the group to directly answer questions and offer support.
If you prefer one-on-one support, you can purchase coaching blocks as a separate item. These can be used to answer any specific questions you have about your book or the publishing process. We also have services available to assist with the publishing process (editing, design and print) if you would like help getting your book published.
At the end of the course, you will have all the tools and know-how to plan your book’s content, manage the writing process, arrange design and self-publish your book.
You will learn book structure and chapter structure, plus some of the craft of writing such as voice, tone, tense and ‘show, don’t tell’.
Access to the course is for 12 months from the date of purchase.
